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Newsletter formats fall into three main types, namely, text newsletters, HTML newsletters, and PDF newsletters. Each type has some good and points which make it much more difficult to choose one format over the other.

Of the three types, the HTML formats are rapidly increasing in use because they offer a multiplicity of design options and provide much more room for customization.

On the other hand, text newsletters are the most basic of all the three formats. They make use of the least amount of design flexibility ; no hyperlinks, no images, and no colors ; just plain text.

Here are a few tips to help you design a more effective HTML layout for your newsletter :

1.Set the width to 500-600 pixels. Your newsletter is not going to take the full width of the browser window. It will be displayed within an email client frame which is usually no larger than 600 pixels. By limiting the width of your newsletter, you avoid getting its content and layout messed up.

2.Use plain HTML coding. The more complex your HTML is, the more incompatibility issues you will have. Email applications do not fully support HTML in the same way web browsers do. Most of them do support the basic HTML features such as hyperlinks, font color, images, and background colors.

If you use complex HTML tables formatting and other sophisticated features, you can be certain that your newsletter will be badly executed by some email applications. So keep it simple and do not get overexcited by the flashy features of HTML.

3.Avoid flash and videos. If you would like to share a flash, video or any multimedia file with your readers, the best way would be to host it on your website and point to it with a link in your newsletter. Embedding multimedia files within your newsletter can bring about several problems ; the least of which is that your newsletter will be very slow to load.

4.Make little use of CSS. CSS (cascading style sheets) is used in designing web pages. It can be used for formatting newsletters as well. The problem is that sometimes email clients do not execute your CSS ; this could jumble up the layout of your newsletter. To avoid such a mess try to use HTML for laying out your newsletter content and CSS just for refining its look.

The above tips are oriented to webmasters who are familiar with HTML and CSS. If you are not that sort of person, you can simply use readymade HTML templates.

Want to find out more handy tips on HTML Newsletter Code, then visit John Khon’s site Free Email Newsletter Tips where you can get to know all about HTML Newsletter Script.